CONTACT: Quinn & Co.
Morty Rosenbaum
212.868-1900 ext. 254
mrosenbaum@quinnandco.com
JAKE MELNICK’S CORNER TAP LAUNCHES HOT WINGS
SO HOT, GUESTS HAVE TO SIGN A WAIVER
“Seriously. Ridiculously. Over-the-Top Hot Wings” Made from
One of the “World’s Hottest Peppers,” Red Savina Peppers
Chicago-Based Restaurant Launches “Seriously.
Ridiculously. Over-the-Top Hot Wings” Just in
Time for Super Bowl and March Madness Seasons
CHICAGO (January 7, 2008) – Super Bowl and March Madness seasons tend to bring out the monster in the hot wings lover, and a healthy sense of competition over just how hot a wing one can tolerate. This weekend, one neighborhood joint in Chicago launches a hot wing so fiery that U.S. law requires a waiver and release. Jake Melnick’s Corner Tap’s “Seriously. Ridiculously. Over-the-Top Hot Wings,” made from the Guinness record-holding pepper Red Savina, will be available for the first time this January 2008.
Due to the risks involved with direct consumption of the Red Savina – palate burning, eye damage and extreme discomfort among them – all sellers of the product are legally required to sign a waiver. Most establishments, unsurprisingly, have shied away from the product, leaving the intrepid and curious few with little chance to test their hot sauce mettle. Jake Melnick’s Corner Tap will serve what the Guinness Book of World Records© once named “Worlds Hottest Pepper” this Super Bowl season, but only on a conditional basis: Guests must sign a waiver and release acknowledging full personal responsibility for, and awareness of the potential damage done by these hellaciously hot wings.
Every order of the “Seriously. Ridiculously. Over-the-Top Hot Wings” will be served with a personal fire alarm – a bell for the guest to keep on hand in case things get rocky. Melnick’s staff have been trained to, at the sound of the alarm, come running with a full supply of tools for cooling off: sour cream, milk, ice cream, orange, sugar and white bread.
“I’m excited,” said Chef d’Cuisine Robin Rosenberg of the soon-to-be-unveiled ‘Seriously. Ridiculously. Over-the-Top Hot Wings.’ “I’ve been working on something like this for years, but I wasn’t sure I’d ever be able to serve it. This isn’t the right sauce for everyone, but for someone out there, this is going to be absolute heaven. Of course, for a handful of people, it’s going to be hell.”
The special wings are designed as much for their community building effect as for the culinary experience. “We find that people who walk in as strangers here tend to leave as friends, which is something we love about this place,” said General Manager Andrew Macker. “When Robin let us know what he was working on, we figured nothing brings a crowd together like rooting for an underdog. And based on what Robin tells us, every man’s an underdog when it comes to the ‘Seriously. Ridiculously. Over-the-Top Hot Wings.’”
About Jake Melnick’s Corner Tap
Jake Melnick’s Corner Tap is a lively neighborhood joint with a casual atmosphere classic American food and drink, and a 50-foot bar that boasts a vast selection of more than 80 beers from around the world.
The food gives guests just as much reason to stay as the drinks. Groups may enjoy hot, creamy spinach artichoke dip or supremely delicious nachos made to share, then move on to fresh-tossed salads, mouth-watering burgers or oven fresh flatbreads. For those who prefer hearty Jake Melnick’s Corner Tap features signature slow-smoked baby back ribs, beef brisket and BBQ half chicken, to be finished off with the signature chocolate chip cookie skillet sundae.
Great food, friendly service and delicious drinks aren’t the only reasons to love Jake's. They also offer DIRECT-TV coverage of all sports on 17 flatscreen TVs, Golden Tee, Bags, dart boards and bar top video games and a music collection so good guests find themselves singing along.
Jake Melnick’s Corner Tap is located at 41 East Superior Street, Chicago, IL. For reservations, call 312.266.0400 and on the Web at: www.jakemelnicks.com