Brooklyn Nets and Rank + Rally create BROOKLYN COOL, a local style collective

New collection features exclusive apparel and accessories from New York-based designers Antler & Woods, Extra Butter, IGWT, Kinfolk and PINTRILL

BROOKLYN (September 27, 2017) – BROOKLYN COOL, a lifestyle apparel program formed in partnership between Brooklyn Sports & Entertainment (BSE) and its retail partner Rank + Rally, infuses the borough’s unique style into a collection of merchandise crafted by five top local designers: Antler & Woods, Extra Butter, IGWT, Kinfolk and PINTRILL. The BROOKLYN COOL collection features the designers’ products, weaving the Nets’ look into hats, shirts, classic jackets, athleisure wear, jewelry, accessories, and more.

BROOKLYN COOL products will be available at the recently re-designed Swag Shop at Barclays Center, as well as select items at the team’s official online shop, The collection will be unveiled on Friday, September 29.

“Brand Brooklyn is about more than basketball,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “By partnering with local designers with a finger on the pulse of the borough’s style, we can further integrate the Nets into the lives of our fans, from the die-hard loyalist to the casual spectator.”

BROOKLYN COOL exemplifies Rank + Rally’s mission to create and curate unique retail and fashion platforms evoking the team brand and spirit of fandom. The BROOKLYN COOL collection will continue to grow with ongoing collaborations between local partners and Brand Brooklyn.

“BROOKLYN COOL is redefining how fans show their team pride by offering merchandise that is equally at home in the arena or on the streets of Brooklyn,” said Andy Lansing, President and CEO of Levy, Rank + Rally’s parent company.

“Street style and basketball go hand-in-hand in Brooklyn. The collection of BROOKLYN COOL designers embodies the fashion-forward spirit of the borough,” said Alison Weber, Chief Creative Officer of Curiology, the experience design group that collaborated with Rank + Rally on designing the collection. “They were selected because of their design talent, entrepreneurial spirit, and the drive to be a part of something bigger than their own brand.”

BROOKLYN COOL Design Team and Products

BSE and Rank + Rally selected five New York-based designers, each creating several custom products incorporating the Nets brand and their own signature style.

  • Antler & Woods: Crafted for adventure and known for limited edition quality goods, Antler & Woods designed a Nets collection featuring a jogger set, rugby polo and hoodie
  • Extra Butter: The premiere New York boutique and independent lifestyle label designed a classic director’s jacket and collection of shirts and hats
  • IGWT: Owner Shana Tabor’s impeccably tailored, ethically produced jewelry brand, designed in IGWT’s Greenpoint studio, produced a line of Nets-themed necklaces and accessories
  • Kinfolk: Founded in 2008, Kinfolk brings together designers, builders and techniques to develop lasting products and unique experiences, the latest of which includes signature Kings County t-shirts, hoodies and hats
  • PINTRILL: The Brooklyn-based pin accessory and lifestyle brand, founded in 2014, created custom pins capturing signature Nets styles

Click here for images of the BROOKLYN COOL line worn by Brooklyn Nets players DeMarre Carrol and Rondae Hollis-Jefferson, as well as Brooklynettes dancer, Taylor (credit: Amanda Westcott).

Fans are encouraged to join the #BKCOOL conversation on Twitter (Brooklyn Nets, Barclays Center, Rank + Rally) and Instagram (Nets, Barclays Center, R+R).


We take loyalty from game time to all-the-time™.

Rank + Rally is the wholly-owned subsidiary of Levy, the premium sports and entertainment hospitality disruptor. The company launched in 2017 and handles every facet of retail operations for major professional teams, venue partners, and attractions, including product design and development, pricing and promotion planning, and store operations. Rank + Rally’s partner roster includes franchises and venues across major sports and entertainment. For more information, visit us at and follow us on Twitter, Facebook, and Instagram.


Brooklyn Sports & Entertainment (BSE) develops and operates state-of-the-art venues and manages premier sports franchises, delivering dynamic content and experiences for audiences. BSE oversees programming, marketing, sales, and operations for Barclays Center, NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, and LIU Brooklyn Paramount Theatre. BSE manages and controls the Brooklyn Nets and its NBA G League team, the Long Island Nets, as well as the business operations of the NHL’s New York Islanders.

Barclays Center, which opened on September 28, 2012, offers 17,732 seats for basketball, 15,795 for hockey, and up to 19,000 seats for concerts, and has 101 luxury suites, four bars/lounges, four clubs, and 40/40 CLUB & Restaurant by Tanduay.

NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, reopened on April 5, 2017 after undergoing an extensive renovation. The Coliseum offers 14,500 seats for basketball, MMA and boxing, 13,900 for hockey, up to 15,000 for concerts, and 4,500 seats for its theater configuration. With a focus on emerging businesses, BSE identifies and creates alliances, strategic partnerships and other business opportunities to ensure the success of its assets.

Media Contacts:

Mandy Gutmann, Brooklyn Sports & Entertainment


Kevin Memolo, Finn Partners on behalf of Rank + Rally