PSC was hired by the Hawks in 2007. PSC has helped drive revenue increases every year of the partnership. In 2011, per caps increased 15%. Under the ownership of Andrew Berlin, the Silver Hawks with PSC have done extensive renovations to Coveleski Stadium to include a new picnic area and unique open air suites. 2012 marked a significant year for the Silver Hawks, with attendance increasing over 40% and food and beverage revenue going up 56%. In 2013, PSC and the Silver Hawks installed many of PSC’s brands into the ballpark, which continued to improve the fan experience and bottom line!