Nothin’ But Net
NBA ALL-STAR GAME
From the Miami Classic Cuban Sandwich to the Milwaukee’s Best Dog, our NBA-inspired bites were game changers. And since tickets were hard to come by, we took our creations on the road with the first ever All-Star Taste Truck.
How We Did It
The first-ever regionally inspired All-Star Taste menu, All-Star food truck and Mixology Masters competition generated a steady flow of local and national, sports and lifestyle coverage leading up to, during and following 2015 NBA All-Star Weekend.
The End Result
In total, Barclays Center’s star-themed offerings drove 22 hits and more than 100 million impressions (a 175% increase in media over 2013), including local morning show appearances, mentions in All-Star fan guides and daily newspaper features. A select group of top-tier media also received a sneak peak at the menu during a VIP event on February 6, while 2014 Global Bartending Champ Charles Joly spread word of the arena’s quest to crown Brooklyn’s Best Mixologist.