Levy Restaurants

Nothin’ But Net


From the Miami Classic Cuban Sandwich to the Milwaukee’s Best Dog, our NBA-inspired bites were game changers. And since tickets were hard to come by, we took our creations on the road with the first ever All-Star Taste Truck.

How We Did It

The first-ever regionally inspired All-Star Taste menu, All-Star food truck and Mixology Masters competition generated a steady flow of local and national, sports and lifestyle coverage leading up to, during and following 2015 NBA All-Star Weekend.

The End Result

In total, Barclays Center’s star-themed offerings drove 22 hits and more than 100 million impressions (a 175% increase in media over 2013), including local morning show appearances, mentions in All-Star fan guides and daily newspaper features. A select group of top-tier media also received a sneak peak at the menu during a VIP event on February 6, while 2014 Global Bartending Champ Charles Joly spread word of the arena’s quest to crown Brooklyn’s Best Mixologist.

22 Top Tier Media Hits
100 Million Impressions

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