The Ohio State University
GAME DAY, THE LEVY WAY
Crafting menus that truly serve up the ultimate game day experience isn’t just our passion--it’s our calling card. When The Ohio State University tasked Levy with building a blockbuster food program showcasing local favorites, we curated a host of hyper-local dishes and ingredients to make game day at the stadium packed with true tastes of Ohio’s greatest food hits.
How We Did It
- Based on fan research, Levy developed concepts inspired by local culinary favorites and partnered with local restaurateurs and farmers to create a robust lineup of signature Ohio menu items that cater to what fans wanted from their game day experience
- We updated designs throughout the stadium to bring a fresh, modern look to our new concepts
The End Result
- An authentic, compelling food story rooted in celebrating Ohio culinary traditions and beloved brands by incorporating them into the incomparable game day experience
- Major media buzz surrounding the new menu items, raising the profile of the food program to be on par with OSU’s esteemed football traditions
- Suites and general concessions sales rose by double digits