Press Room

Earthquakes’ new retail partner to work with club to transform in-venue retail destinations, including expanded flagship team store, new mobile retail truck

SAN JOSE, Calif. — The San Jose Earthquakes and Rank + Rally announced today an innovative new retail partnership, with Rank + Rally to head-up retail operations at PayPal Park.

Over the coming months, Rank + Rally and the Earthquakes will redesign and expand the flagship store at PayPal Park as well as introduce new shopping destinations, including a mobile retail truck. Rank + Rally will oversee five stadium stores and kiosks across the stadium and bring new technology integrations to increase speed and convenience. Fans can also look forward to expanded merchandise collections featuring exclusive local designs and products only available at the stadium.

“We’re excited to partner with Rank + Rally and benefit from their expertise in building out incredible retail spaces at sports venues,” said Earthquakes Chief Operating Officer Jed Mettee. “They have a great vision for elevating the merchandise experience for our fans and we’re looking forward to opening a new flagship store. We’re also eager to collaborate with them on developing exclusive and customized product offerings.”

“San Jose has an unmatched soccer history, a proud fan base and rich legacy going back to the boom of pro soccer in the U.S.,” said Emily Unruh, president of Rank + Rally. “We’re excited to honor that heritage and bring a new level of customization and personalization to Quakes fans on match days and every day, from expanded collections in the stadium to roving mobile shops.”

Heading into the 2026 season, Rank + Rally and the Earthquakes will transform all brick-and-mortar retail outlets at PayPal Park, while introducing new opportunities for fans to gear-up outside the stadium. Highlights will include:

• An expanded and renovated flagship team store, increasing the footprint by 1,500 square feet
• A new Quakes-branded mobile retail truck, with the ability to pop-up throughout the community for special activations
• A two-time increase in retail point-of-sale (POS), expanding access and reducing wait times
• New technology integrations, including a buy online, pickup in-store website and streamlined season ticket member transaction process
• An elevated retail experience designed exclusively for personalized shopping

With the Earthquakes, Rank + Rally now holds partnerships with eight Major League Soccer teams for in-venue retail operations. The retail company under sports and entertainment hospitality leader Levy, Rank + Rally has significantly grown its soccer footprint over the past year, announcing a league-wide retail partnership with the NWSL ahead of the 2025 season, and recently taking over retail operations at Sports Illustrated Stadium in Harrison, New Jersey. Across the sports industry, Rank + Rally teams up with marquee events like the NBA and WNBA All-Star Games and iconic franchises, including the Chicago Bulls, Chicago Cubs, Chicago Blackhawks, Los Angeles Lakers, Los Angeles Kings, Vegas Golden Knights and St. Louis Blues, among others.

About the San Jose Earthquakes

The San Jose Earthquakes, one of Major League Soccer’s original teams, are the epicenter for soccer in Northern California, playing at the highest professional level in the United States. The club won MLS Cups in 2001 and 2003 and took home Supporters’ Shields in 2005 and 2012. The Earthquakes are based out of PayPal Park, an 18,000-seat soccer-specific stadium that opened in 2015 and is the first cloud-enabled venue in MLS. The organization was originally founded in 1974 in the North American Soccer League, and in 2024, celebrated its 50th anniversary of positively impacting communities around Northern California. The club’s nonprofit arm, the Quakes Foundation, focuses on health and fitness initiatives for local underserved youth and fighting food insecurity. For more information about the Earthquakes, visit www.sjearthquakes.com.

About Rank + Rally

Rank + Rally is the wholly-owned retail company of sports and entertainment hospitality leader Levy, specializing in creating customized in-venue and online retail experiences for the biggest brands and most iconic venues and events in sports, entertainment, and culture. From designing immersive flagship stores and curating unique product collections to transforming online shopping experiences and driving sales through digital marketing and promotional strategies, Rank + Rally teams-up with its partners to bring excellence to every facet of retail strategy and operations. For more information, visit us at www.rankandrally.com and follow us on LinkedIn.

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