Press Room

With the largest NBA All-Star retail footprint ever – including shops across 5 venues and exclusive collections inspired by LA icons – fans will have access to unprecedented shopping opportunities throughout Los Angeles

CHICAGO AND LOS ANGELES (February 12, 2026) – Rank + Rally, the official event retail operator of NBA All-Star 2026, will launch the most expansive on-site merchandise experience in NBA All-Star history. Fans will have unmatched access to official All-Star merchandise, one-of-a-kind brand pop-up shops, and limited-edition apparel from renowned designers. That includes an exclusive California Love product line only available at NBA Crossover, designed in collaboration between Sportiqe and the family of LA legend, Tupac.

Rank + Rally’s parent company, Levy, will also oversee hospitality inside Intuit Dome and Kia Forum, creating an exclusive end-to-end fan experience across all NBA All-Star Events.

“This All-Star celebration is about more than just basketball – it’s about a community, connected through a shared love of hoops, music, art and culture,” said Emily Unruh, President of Rank + Rally. “That passion fuels every element of the retail experience, which we designed with the NBA to be as accessible as possible, as well as provide one-of-a-kind products that resonate with LA fans and those traveling in from across the globe.”

Unparalleled access and shopping opportunities across LA

Beginning Monday, February 9th, official NBA All-Star Shops – designed by the NBA and Rank + Rally – opened across the city. On Thursday, February 12th, a 30,000-square foot NBA All-Star Merch Village, the largest retail shop in NBA All-Star history, opens at the NBA Crossover fan event inside the Los Angeles Convention Center. Rank + Rally will also operate 9 shops at Intuit Dome – both on the Plaza and inside the Dome – as well as at Kia Forum, during NBA All-Star events at each venue.

Multiple exclusive, limited-edition and interactive retail experiences with iconic brands inside the Merch Village at NBA Crossover

Inside NBA Crossover at Los Angeles Convention Center, Rank + Rally has teamed-up with a deep lineup of top-tier sports apparel brands to launch pop-up shopping experiences. Highlights include:

• California Love collection, inspired by Tupac, debuts as an NBA All-Star exclusive. Rank + Rally is collaborating with global lifestyle apparel brand Sportiqe on an exclusive NBA All-Star clothing line that pays tribute to the late, multi‑GRAMMY‑nominated artist Tupac Shakur, one of the most influential figures in rap history whose legacy left an enduring mark on the greater Los Angeles area and West Coast hip‑hop culture. The collection celebrates the 30th anniversary of Shakur’s iconic track, which debuted on February 12, 1997.
• A limited-edition All-Star luxury vegan leather jacket launched in collaboration with legendary jacket designer Jeff Hamilton. The jacket, which features bold graphics including LA’s skyline and All-Star patches in a vibrant colorway, will be exclusive to the NBA All-Star Merch Village at NBA Crossover.
• A collaboration with K-Pop group Cortis, who will perform at Crossover and is set to make history as the first K-pop act to perform at the 2026 Ruffles NBA All-Star Celebrity Game halftime show. 
• New Era’s pop-up shop spotlights NBA Hardwood Classics and collaborations featuring Jae Tips, Alpha Industries, Fear of God Essentials, and Eastside Golf – plus event-exclusive side patch customization with every headwear purchase. An interactive hat customization shop will also be featured at the official All-Star Store.
• Wilson is bringing basketball fans closer to the game with an immersive experience that celebrates everything the ball has been through. From historic moments to the latest innovations and cultural collaborations, the space showcases how Wilson has been part of basketball’s biggest stories for generations. Fans can explore the archive, personalize their own ball, create an AI-generated photo, and shop NBA All-Star Game exclusive products, all while experiencing the brand that has been there through it all.
• Additional pop-up shops showcase fan favorite brands – Wilson, ’47, Bucketsquad, Mitchell & Ness, Fear of God, SLAM, Pro Standard and more

For more information and retail shop hours, please visit https://nbaevents.nba.com/nba-crossover, or download the NBA Events App.

About Rank + Rally
Rank + Rally is the wholly-owned retail company of sports and entertainment hospitality leader Levy, specializing in creating customized in-venue and online retail experiences for the biggest brands and most iconic venues and events in sports, entertainment, and culture. From designing immersive flagship stores and curating unique product collections to transforming online shopping experiences and driving sales through digital marketing and promotional strategies, Rank + Rally teams-up with its partners to bring excellence to every facet of retail strategy and operations. For more information, visit us at www.rankandrally.com and follow us on LinkedIn.